The Stars, Our Destination...
Wednesday, May 28, 2008
Friday, May 23, 2008
Tuesday, May 20, 2008
Monday, May 19, 2008
Friday, May 16, 2008
Wednesday, May 14, 2008
Friday, May 09, 2008
By My Calculations: Processing.js
From the man who brought us the villainously useful jQuery, a port of the Processing programing language to JavaScript. If you don't care about JavaScript, but you're still interested in basic image manipulation/animation algorithms which may be useful for other scripting, then check out the demos and code he's provided. Really fascinating stuff.
Thursday, May 08, 2008
The 'Dual N-back Task' Game
"The task used is called dual n-back. N-back is a memory test where n refers on how many previous stimuli must be remembered. Dual means that verbal auditory stimulus and spatial visual stimulus are presented at the same time. Two memory tests are ran simultaneously and n previous auditory and spatial targets must be remembered separately."Premise 1: God made him simple.
Premise 2: Science made him a God.
*therefore*
Conclusion: Now he wants revenge.
... if I could only remember where I left my theta-wave inducer.
Wednesday, May 07, 2008
Monday, May 05, 2008
DARK KNIGHT: Real Viral Marketing
This was a while ago, but i can't remember if this was talked about it in a earlier post.
On December 3rd a new page appeared at whysoserious.com/steprightup with a hammer game and some teddy bear toys. Each toy had an address on it located in a number of cities around the US. The note on the game told people to go to that address and say their name was "Robin Banks" (get it, "Robbing Banks") and they'd get something there. It was first come, first serve, and each location was a bakery. What they were given was a cake with a phone number written on it. Now here's the best part: inside the cake was an evidence bag (complete with Gotham City Police printing) that contained a cell phone, a charger, a Joker playing card and a note with instructions.
The note read the following:
"Wow. You really took the cake! Now put the icing on it. Call [number] immediately from this phone and this phone only. Do not give this phone number to anyone else.
Let's hope your fellow goons come through as well as you. Once all the layers are in place, you'll all get your just desserts. I'm a man of my word."
When the person called the number, a lady answered from Rent-a-Clown to thank the caller. Apparently she said she knew who the caller was and then after hanging up, they received a text message. It read:
"Good work, clown! Keep this phone charged and with you at all times. Don't call me. I will call you … eventually."
If you can believe it, the Joker now has real, live people recruited to his army sitting with a phone awaiting his call. I thought this stuff only happened IN movies, not FOR movies!
Additionally, once all the cakes were handed out, a new page was linked where users can sign-up to receive a free screening pass on Thursday night at 7PM to see I Am Legend in IMAX which will include the first 7-minutes of The Dark Knight that was filmed specifically for IMAX. Another link also revealed the first teaser poster.
My first reaction to all of this: HOLY SHIT! That is the coolest thing I have ever seen in terms of viral marketing! They've got people armed with cell phones ready to go out and do whatever the Joker asks. Now I'm just frustrated that I wasn't keeping up with this close enough to grab the cake and cell phone from Denver. However, now I'm armed and ready the moment another clue comes up (at any time of the day) to head out and be the first one.
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